To engage its audience during the Holy Month of Ramadan, Almarai wanted to create a campaign that would inspire living healthily throughout the 30 days of fasting.
Each day would feature a tip that reminds people the importance of eating well after a long fasting day.
Having consulted with a nutritionist and invested time in research, Saba provided a campaign that catered to Arabic and English speakers.
The campaign comprised of still images as well as 15 second motiongraphic videos that were shared across Almarai’s social media platforms for the entire month of Ramadan.
The engagement throughout the campaign and thereafter soared.
Since its launch in Ramadan of 2014 it gained the following interactions below:
YouTube: 128,629 views
Instagram: 14,941 likes (stills and films)
Facebook : 13,871 likes