{"id":1247,"date":"2018-08-13T07:17:09","date_gmt":"2018-08-13T07:17:09","guid":{"rendered":"http:\/\/content.sabaconsultants.com\/website\/?p=1247"},"modified":"2025-05-27T06:05:09","modified_gmt":"2025-05-27T06:05:09","slug":"what-the-latest-features-on-instagram-mean-for-your-business","status":"publish","type":"post","link":"https:\/\/sabaconsultants.com\/ar\/what-the-latest-features-on-instagram-mean-for-your-business\/","title":{"rendered":"What the latest features on Instagram mean for your business"},"content":{"rendered":"

Maintaining your presence over social media platforms can feel like playing a game of musical chairs-there\u2019s no opportunity for you to get comfortable. Instagram in particular loves to shake things up, presenting both personal and business users with regular changes to the interface, like the frequent rehauls of their algorithm<\/a>, or the introduction of new tools and apps, including IGTV <\/a>and Instagram Direct, and keeping us all on our toes.<\/p>\n\n\n\n

You don\u2019t want to be feeling left behind when these new features come along, so we\u2019re going to review some of the latest ones and offer you tips about how to exploit their potential, whether your goal is to attract new leads, drive more traffic to your website, or simply increase the visibility of your brand over social media.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

New additions to \u2018Stories\u2019<\/strong><\/p>\n\n\n\n

Since its introduction in 2016, the \u2018Stories\u2019 feature has been getting more and more sophisticated, with additions including the \u2018Poll\u2019 function, and, for accounts over 10,000 followers, \u2018See More\u2019, which lets users click through to a webpage or buy directly over Instagram.<\/p>\n\n\n\n

Amongst its most recent additions is its new \u2018Questions<\/strong>\u2019 stickers, which encourage followers to pose questions to you, or for you to set them questions that they can answer. As well as it being a fun feature which makes your brand appear more relatable, it actually serves as a very effective tool for gathering data<\/a>, indicating to you what your audience is interested in and what you should be focusing on when creating content in the future.<\/p>\n\n\n\n

Story Highlights<\/strong> let you pin posts for an indefinite period, rather than them disappearing within 24 hours. If you are unsure what kind of content should be focusing on here, why not feature an \u2018About Us\u2019 post for giving users a handy overview of your brand, or include previews of your company\u2019s main products and services in this section.<\/p>\n\n\n\n

IGTV<\/strong><\/p>\n\n\n\n

IGTV <\/a>is the very latest feature available across the platform. Building on the popularity of sharing videos over Stories or doing live casts, it\u2019s a step up from before. IGTV lets you upload 10 minutes of footage<\/strong> (1 hour for verified accounts with a larger number of followers) that will remain on your IGTV feed available to watch indefinitely.<\/p>\n\n\n\n

You can use this platform to share tutorial videos<\/a> seamlessly, or a mini-episode of the goings-on at your company-even interviews with members of your team. Feel free to get out and about and show your company on the move, previewing what they get up to an industry event, or demonstrating a product so viewers can see it in action. The possibilities are, of course, endless, and the more you post over this medium, the bigger following you\u2019ll have as users come to expect regular and informative content from you.<\/p>\n\n\n\n

It\u2019s early days but the feature is already well-liked by both personal and business users, allowing them to share content which has a little more depth or is less raw than the spontaneous material that\u2019s common to Stories.<\/p>\n\n\n\n

New \u2018Explore\u2019 page<\/strong><\/p>\n\n\n\n

The Explore<\/strong> page can be an opportunity for your business to be seen by a huge audience over Instagram. With its interface being updated<\/a> to include \u2018Topic\u2019 feeds tailored to the user\u2019s interests, your best chance at getting featured is to review the kinds of hashtags<\/strong> you already use, update them, and ensure that you always post with the ones most relevant and applicable to your followers\u2019 interests. Choose these wisely, and look to publishing content, video or static, that can compete with what is appearing on these curated feeds so that your account stands out.<\/p>\n\n\n\n

How to measure performance in 2018<\/strong><\/p>\n\n\n\n

In the end, it\u2019s no good investing time and creativity when posting without having the tools to analyse any of the data that they yield. If you aren\u2019t already, you ought to be using a CRM<\/strong> platform, such as Hubspot <\/a>or Sprout Social<\/a>, for creating a content calendar and scheduling your posts. Not only does this make your life easier when posting, these programmes track performance and give you detailed quantitative and qualitative data about your audience’s interactions with the posts.<\/p>\n\n\n\n

To take it further, other products used alongside your CRM can offer you even deeper insights into your performance specifically across this social media platform. Alongside Instagram\u2019s own analytic tools,  Iconosquare<\/a> is a third-party programme which is unique in being able to offer analytics for your Stories, not just main photo and video posts. You can set up Google Analytics especially for tracking and reporting on your overall social media performance and measuring your ROI<\/a>, meanwhile, content analysing tool Buzzsumo<\/a> indicates how successfully social media posts which promote or mention content from your website perform. <\/p>\n\n\n\n

\u0627\u0642\u0631\u0623 \u0623\u0643\u062b\u0631<\/strong><\/p>\n\n\n\n

IGTV Under the Microscope<\/a><\/p>\n\n\n\n

Insta-Do’s and Insta-Don’ts! <\/a><\/p>","protected":false},"excerpt":{"rendered":"

A new month and new tools for marketers to go with the new trends in social media! With all that is going on, us marketers certainly have our work cut out for us. Here is our rundown of what’s trending and how you can make these new tools work for your business.<\/p>","protected":false},"author":1,"featured_media":1248,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nWhat the latest features on Instagram mean for your business - Saba Consultants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sabaconsultants.com\/ar\/what-the-latest-features-on-instagram-mean-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What the latest features on Instagram mean for your business - Saba Consultants\" \/>\n<meta property=\"og:description\" content=\"A new month and new tools for marketers to go with the new trends in social media! 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