{"id":1271,"date":"2018-11-27T07:43:00","date_gmt":"2018-11-27T07:43:00","guid":{"rendered":"http:\/\/content.sabaconsultants.com\/website\/?p=1271"},"modified":"2025-05-27T06:04:54","modified_gmt":"2025-05-27T06:04:54","slug":"5-mistakes-with-content-marketing-and-how-you-can-avoid-them","status":"publish","type":"post","link":"https:\/\/sabaconsultants.com\/ar\/5-mistakes-with-content-marketing-and-how-you-can-avoid-them\/","title":{"rendered":"5 mistakes with content marketing and how you can avoid them!"},"content":{"rendered":"<p>Companies in the UAE and globally are stepping out of their comfort zone and incorporating content marketing into their marketing strategy. The most content-savvy ones are prepared to spend\u00a0<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2015\/09\/2016_B2B_Report_Final.pdf\">up to 50%<\/a>\u00a0on upping their game over social media and publishing original content over their website. But whilst this is commendable, there\u2019s still the potential for brands to get content really wrong.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/content.sabaconsultants.com\/website\/wp-content\/uploads\/2019\/11\/BlogPost-NativeAdvertising-Inner-1024x576.jpg\" alt=\"\" class=\"wp-image-1272\"\/><\/figure>\n\n\n\n<p>We\u2019re going to look at some of the most persistent mistakes still being made by companies and suggest ways you can approach&nbsp;<a href=\"https:\/\/sabaconsultants.com\/ar\/blog\/how-engaging-customers-with-effective-content-can-help-your-business\/\">content marketing<\/a>&nbsp;more effectively for your business.<\/p>\n\n\n\n<p>Read \u2018<a href=\"https:\/\/sabaconsultants.com\/ar\/blog\/how-engaging-customers-with-effective-content-can-help-your-business\/\" rel=\"noreferrer noopener\" target=\"_blank\">How engaging customers with effective content can help your business<\/a>\u2019<\/p>\n\n\n\n<p>Diving in head-first<\/p>\n\n\n\n<p>You\u2019ve heard that having a presence on social media or posting a company blog these days is a no-brainer and a&nbsp;<a href=\"https:\/\/www.lyfemarketing.com\/blog\/effective-social-media-marketing-strategy\/\">sure-fire way of generating leads<\/a>. You\u2019ve even got the data to prove this! However, to ensure your investment in content marketing pays off, think carefully about what you want to achieve and plot a strategy around it before rushing in. If the aim is to get more leads, do some&nbsp;<a href=\"https:\/\/sabaconsultants.com\/ar\/blog\/customer-profiling-how-it-can-help-your-business\/\">persona-building<\/a>&nbsp;and try to learn more about who you\u2019re trying to target. If your goal is to raise brand awareness use this same information to find out the best platforms for reaching out to them.<\/p>\n\n\n\n<p>Not listening to your audience<\/p>\n\n\n\n<p>A lot of businesses get trapped in their own echo chamber and&nbsp;<a href=\"https:\/\/contentmarketinginstitute.com\/2016\/07\/mistakes-content-marketing-strategy\/\">forget to listen&nbsp;<\/a>to their prospects. You need to know what resonates with your audience, so fine-tune the information you have, analysing which content and posts have performed well, and the ones that haven\u2019t. This will give you a clearer picture of what grabs them and what you need to avoid in the future.<\/p>\n\n\n\n<p>Posting, then thinking your job\u2019s done<\/p>\n\n\n\n<p>Once you\u2019ve posted and you\u2019ve got yourself some healthy engagement, you assume it\u2019s time to put your feet up. Wrong! Even when things seem to be going smoothly,&nbsp;<a href=\"https:\/\/www.coredna.com\/blogs\/content-marketing-mistakes\">you still need to pay close attention<\/a>&nbsp;to the way your audience is reacting even after posting. Look to ways you can optimise your content;&nbsp;<a href=\"https:\/\/sabaconsultants.com\/ar\/blog\/the-knowledge-graph-rankbrains-anti-keyword-strategem\/\">employing SEO tactics strategically<\/a>&nbsp;is a cost-efficient yet valuable way of ensuring that your content gets seen.&nbsp;<\/p>\n\n\n\n<p>Content means written content<\/p>\n\n\n\n<p>In the UAE and the Middle East, there\u2019s the assumption that content means written content, and companies are reluctant to try other mediums. To stand out in the busy marketplace, you need to widen your focus and make the most of all of the formats out there, like&nbsp;<a href=\"https:\/\/neilpatel.com\/blog\/4-content-marketing-mistakes-avoid-instead\/\">infographics<\/a>, vlogs, podcasts, and many others that will surely spice up your content and diversify it.<\/p>\n\n\n\n<p>Content without a heart<\/p>\n\n\n\n<p>Finally, be true to your audience and share them what your company is truly about. Don\u2019t put on a fa\u00e7ade or pretend to be what you\u2019re not. Show the human faces behind your company, and always ensure you\u2019re offering them something of value and<a href=\"https:\/\/contentmarketinginstitute.com\/2016\/07\/mistakes-content-marketing-strategy\/\">&nbsp;relatable to them<\/a>&nbsp;so they feel appreciated.<\/p>","protected":false},"excerpt":{"rendered":"<p>&#8220;Strategy? What strategy?&#8221;: Here are the most persistent mistakes being made in content marketing and practical tips to avoid them<\/p>","protected":false},"author":1,"featured_media":1272,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 mistakes with content marketing and how you can avoid them! - Saba Consultants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sabaconsultants.com\/ar\/5-mistakes-with-content-marketing-and-how-you-can-avoid-them\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 mistakes with content marketing and how you can avoid them! - Saba Consultants\" \/>\n<meta property=\"og:description\" content=\"&quot;Strategy? What strategy?&quot;: Here are the most persistent mistakes being made in content marketing and practical tips to avoid them\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sabaconsultants.com\/ar\/5-mistakes-with-content-marketing-and-how-you-can-avoid-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Saba Consultants\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-27T07:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T06:04:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2019\/11\/BlogPost-NativeAdvertising-Inner-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/5-mistakes-with-content-marketing-and-how-you-can-avoid-them\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/5-mistakes-with-content-marketing-and-how-you-can-avoid-them\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/#\\\/schema\\\/person\\\/be4ac4c628c9b995e467fbc760e97c3d\"},\"headline\":\"5 mistakes with content marketing and how you can avoid them!\",\"datePublished\":\"2018-11-27T07:43:00+00:00\",\"dateModified\":\"2025-05-27T06:04:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/5-mistakes-with-content-marketing-and-how-you-can-avoid-them\\\/\"},\"wordCount\":520,\"publisher\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/5-mistakes-with-content-marketing-and-how-you-can-avoid-them\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sabaconsultants.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/BlogPost-NativeAdvertising-Inner-1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"ar\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/5-mistakes-with-content-marketing-and-how-you-can-avoid-them\\\/\",\"url\":\"https:\\\/\\\/sabaconsultants.com\\\/5-mistakes-with-content-marketing-and-how-you-can-avoid-them\\\/\",\"name\":\"5 mistakes with content marketing and how you can avoid them! 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