{"id":4189,"date":"2020-04-12T10:51:08","date_gmt":"2020-04-12T10:51:08","guid":{"rendered":"https:\/\/sabaconsultants.com\/?p=4189"},"modified":"2025-05-27T06:04:54","modified_gmt":"2025-05-27T06:04:54","slug":"mastering-search-engine-optimisation-seo","status":"publish","type":"post","link":"https:\/\/sabaconsultants.com\/ar\/mastering-search-engine-optimisation-seo\/","title":{"rendered":"Mastering Search Engine Optimisation (SEO)"},"content":{"rendered":"

Google on average processes over 40,000 search queries every second, translating to over 3.5 billion searches per day and 1.2 trillion searches per year <\/a>worldwide. This is driven by consumers who use search engines for a decision to make, a product to buy or a vacation to take. They are the first to adapt to swiftly changing circumstances, and so should your business.<\/p>\n\n\n\n

\"SEO\"<\/figure>\n\n\n\n

Today many companies are taking a closer look at establishing a stronger online presence and a digital marketing function. As much as 40% of a company\u2019s revenue is captured through organic search traffic<\/a> and companies cannot afford to overlook this significant amount of digital footfall. According to recent HubSpot marketing statistics<\/a>, 70-80% of search engine users use organic search results as a foundation for critical decision making on products and services they wish to purchase. <\/p>\n\n\n\n

Optimizing your webpages for SEO is going to be even more important in\n2020 as organic search continues to gain ground<\/strong>.<\/strong><\/strong><\/p>\n\n\n\n

With new websites proliferating daily, the online market competition is getting bigger and tougher resulting in the need for better, more tailored, and more engaging content to stay ahead of the competition. <\/p>\n\n\n\n

Focusing on those search terms that are unique to your business and that\nyour customers are keying in is paramount to supporting the necessary content\ncreation and benefitting fully from the opportunities that digital marketing\npresents. <\/p>\n\n\n\n

Search Engines find your\ncompany\u2019s engaging content by displaying these organic search results to your\npotential customers based on how optimized your website is, meaning, your SEO\nand Organic Results go hand-in-hand.<\/p>\n\n\n\n

If you are already attempting to gain traffic using SEO and are not achieving your targeted objectives on website traffic, you have either not come up with the right customer search queries that fuel traffic to your site, or your SEO is not properly set up. <\/p>\n\n\n\n

Establishing the correct search criteria: <\/strong><\/p>\n\n\n\n

Selecting the correct\nsearch queries is something that we can help you with.  We use a tried and\ntested methodology to help our clients distill the correct corporate messages,\nanalyze competition, and understand its buying audiences to help determine the\nbest practice approaches to content, SEO, positioning, and the content\ndissemination that would follow. <\/p>\n\n\n\n

Setting up the SEO function:<\/strong> <\/p>\n\n\n\n