{"id":5910,"date":"2021-11-17T07:39:45","date_gmt":"2021-11-17T07:39:45","guid":{"rendered":"https:\/\/sabaconsultants.com\/?p=5910"},"modified":"2025-05-27T06:04:40","modified_gmt":"2025-05-27T06:04:40","slug":"blog-tiktok-vs-snapchat-for-business","status":"publish","type":"post","link":"https:\/\/sabaconsultants.com\/ar\/blog-tiktok-vs-snapchat-for-business\/","title":{"rendered":"Blog: TikTok vs Snapchat for business"},"content":{"rendered":"

Why TikTok or Snapchat?<\/strong><\/h2>\n\n\n\n

In the GCC, Gen Z and Millennials are highly influential, they have higher purchasing power than other regions, and they\u2019re the ones who affect change. And guess where they\u2019re spending most of their free time? TikTok and Snapchat. In fact, 80% of Saudi Arabia\u2019s population have TikTok and 71% have Snapchat! Although these channels might seem superficial or silly to some, don\u2019t underestimate them or your brand might miss out on the potential of this massive market. <\/p>\n\n\n\n

But the big question is: What\u2019s the difference between TikTok and Snapchat and how can brands maximise these platforms to engage with these unique audiences and achieve their business goals? <\/p>\n\n\n\n

What\u2019s the difference: TikTok vs Snapchat?<\/strong><\/h2>\n\n\n\n

First off, they\u2019re completely different. <\/p>\n\n\n\n

TikTok is where you watch and share short, quirky videos. It gives people all the tools they need to express themselves in the most bizarre and creative ways. Loaded with impressive editing tools, filter effects, and a music library with millions of songs, people are inspired to create all kinds of content from dance and lip-synching videos to impressive camera hacks and pranks. There are also tons of Hashtag Challenges to get people creating content. There\u2019s even a \u2018For You\u2019 page with discovery feed so you can browse videos based on ones you\u2019ve liked. <\/p>\n\n\n\n

Snapchat was originally all about urgency and privacy. It was designed as a place where people could share photos, videos, and messages with their friends safely, knowing the content will disappear after 24 hours (or after viewed)\u2014never to be seen again! This creates a sense of FOMO (Fear Of Missing Out) that ensures Snapchat users are always on<\/em>. Users can flip through bite-sized content from brands on stories, see the world through Augmented Reality filters and see themselves differently with lenses. Like TikTok, Snapchat also has a \u2018Discover\u2019 section featuring celebrity videos and branded content that disappears after 24 hours. <\/p>\n\n\n\n

In effort to compete with TikTok, Snapchat has recently launched \u2018Spotlight\u2019, a TikTok-inspired video feed that gives users a chance to discover trending videos from around the world, see their content go viral, and compete to win millions of dollars every month. * They\u2019ve also recently partnered with several recording labels and the TV network NBC Universal to offer users a wider audio library featuring more music, as well as snippets from shows and movies.<\/p>\n\n\n\n

\n*Current eligible countries:\nAlgeria<\/strong>, Argentina, Australia, Austria, Bahrain<\/strong>, Belgium, Brazil, Canada, Denmark, Egypt<\/strong>, Finland, France, Germany, India, Indonesia, Ireland, Italy, Jordan<\/strong>, Kuwait<\/strong>, Libya<\/strong>, Mexico, Morocco<\/strong>, Netherlands, New Zealand, Nigeria, Norway, Oman<\/strong>, Palestine, Philippines, Qatar<\/strong>, Saudi Arabia<\/strong>, Singapore, South Korea, Sweden, UAE<\/strong>, United Kingdom, United States\n<\/pre>\n\n\n\n
\"At<\/figure>\n\n\n\n
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*As of November 2021<\/p>\n\n\n\n
TikTok Reach<\/a><\/h3>\n\n\n\n
How big is TikTok vs Snapchat in the GCC? <\/strong><\/p>\n\n\n\n
Nearly 80% of Saudi Arabia\u2019s population aged 18 and above have TikTok. It\u2019s significantly more popular than Facebook, Snapchat, and even Instagram. TikTok also has a strong user base in Kuwait and the UAE, where the platform\u2019s ad products have the potential to reach more than two-thirds of the adult population. <\/p>\n\n\n\n
TikTok\u2019s reach is pervasive across the region, making it a critical social platform for brands to consider when planning their marketing strategies. It\u2019s also important to reach its audience with video content that feels organic, spontaneous, engaging, and out-of-the-box. The potential TikTok offers is far too great for brands to overlook this channel.<\/p>\n\n\n\n
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Snapchat Reach<\/a><\/h3>\n\n\n\n
Nearly 71% of Saudi Arabia\u2019s population above the age of 13 have Snapchat. It\u2019s also quite popular in Kuwait and Bahrain where it reaches over half of the 13+ population and over one-third of the 13+ population in Oman and the UAE.<\/p>\n\n\n\n
Because Snapchat\u2019s reach is so significant in the region, it\u2019s another key social platform that brands tend to overlook. Although the platform is always evolving, the branded content on Snapchat as well as the tools available to brands are vastly different from TikTok\u2019s. To reach this audience in an engaging and meaningful way, it\u2019s important to create content that connects with Snapchat users and feels authentic to the channel.<\/p>\n\n\n\n
October 2021Countries with the largest Snapchat advertising audiences compared to population aged 13+<\/em><\/p>\n\n\n\n
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What best practices from brands in the region?<\/strong><\/h2>\n\n\n\n
Brands in the region are connecting with their audiences on TikTok and Snapchat in entertaining, outlandish, and interactive ways, while leveraging the popularity of influencers. <\/p>\n\n\n\n
TikTok<\/a> <\/h3>\n\n\n\n
Pizza Hut Brand Video: <\/p>\n\n\n\n
Snapchat<\/a><\/h3>\n\n\n\n