{"id":5939,"date":"2021-11-28T12:45:38","date_gmt":"2021-11-28T12:45:38","guid":{"rendered":"https:\/\/sabaconsultants.com\/?p=5939"},"modified":"2025-05-27T06:04:40","modified_gmt":"2025-05-27T06:04:40","slug":"how-social-media-has-shifted-luxury-branding","status":"publish","type":"post","link":"https:\/\/sabaconsultants.com\/ar\/how-social-media-has-shifted-luxury-branding\/","title":{"rendered":"How social media has shifted luxury branding"},"content":{"rendered":"<p>This week, we went to Dubai Watch Week where we spoke to some of the biggest experts in the world of luxury branding about how the rise of social media has transformed the way luxury brands connect with their customers. We met with Breitling CEO, Georges Kern; Anish Bhatt, CEO of Watch Anish, an online luxury lifestyle publication and marketing agency; and Lisa Rokney, Founder, CEO, and Lead Strategist of Avenue Fifty-Two, a strategic advisory \ufb01rm for luxury brands focused on brand development and international expansion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2021\/11\/How-social-media-has-shifted-luxury-branding-1024x768.jpg\" alt=\"How social media has shifted luxury branding\" class=\"wp-image-5940\" width=\"709\" height=\"532\" srcset=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2021\/11\/How-social-media-has-shifted-luxury-branding-1024x768.jpg 1024w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2021\/11\/How-social-media-has-shifted-luxury-branding-300x225.jpg 300w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2021\/11\/How-social-media-has-shifted-luxury-branding-768x576.jpg 768w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2021\/11\/How-social-media-has-shifted-luxury-branding-1536x1152.jpg 1536w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2021\/11\/How-social-media-has-shifted-luxury-branding.jpg 1600w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/figure>\n\n\n\n<p><strong>How has digital has changed the customer experience?<br><\/strong>Georges Kern said, \u201cDigital has dramatically increased the speed of knowledge and awareness about the products, but customers still want to experience luxury products in real life, and digital alone is not enough. They want to go inside a shop and get the whole sensory experience of shopping for a luxury watch.\u201d<\/p>\n\n\n\n<p><strong>How does your online persona vary from your offline persona?<br><\/strong>Anish Bhatt said that his for him, there\u2019s not such a big difference between the two. \u201cWatch Anish is closely linked to me as an individual, so it\u2019s difficult to detach myself from the brand. Being a brand representative is about being authentic and giving people a glimpse of your reality.\u201d&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CWsN7PaAt38\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CWsN7PaAt38\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CWsN7PaAt38\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by WATCH ANISH (@watchanish)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<p><strong>Does your social media account represent you or the Breitling brand?<br><\/strong>Georges said, \u201cThey <em>[followers]<\/em> know who I am and that\u2019s why they\u2019re there so, it\u2019s a balance between the two. People know that I write my posts, I make mistakes, and they know that I answer. In terms of engagement, I\u2019m the 2nd best influencer for Breitling. I\u2019m the CEO, and they can get direct access to me. They expect watches and more personal stuff, for instance when I\u2019m visiting boutiques around the world, that\u2019s what they want to see that.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CFUGoDlHliC\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CFUGoDlHliC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CFUGoDlHliC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Georges Kern (@georgeskern)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>How do you balance the products you represent versus your personal life on social media?<br><\/strong>Anish said, \u201cThere\u2019s not really a formula \u2013 it\u2019s always about being authentic and working in a way that will work best for the audience \u2013 that will add value. We turn down 60-70% of brands because we feel they aren\u2019t the right fit.\u201d<\/p>\n\n\n\n<p><strong>What\u2019s the strategy behind your infamous fish slippers?&nbsp;<\/strong><\/p>\n\n\n\n<p><blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CBz4mL3gDRw\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CBz4mL3gDRw\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CBz4mL3gDRw\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by WATCH ANISH (@watchanish)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<p><strong>Do most brands choose the right people to endorse them?<\/strong><strong><br><\/strong>Lisa said, \u201c70-80% of brand endorsements are not authentic. It\u2019s not just about them taking your vision and mission on board, it\u2019s about choosing the right person.\u201d<\/p>\n\n\n\n<p><strong>Should brand representatives stay true to one brand? <\/strong><strong><br><\/strong>Anish said, \u201cIt\u2019s detrimental to talk about everything, not just one brand. If all of a sudden we change, then people will very quickly tune out. People want an opinion, an experience, emotion.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>What do customers buy into in the luxury market? <\/strong><strong><br><\/strong>Georges said, \u201cToday you buy the brand, then the design, then the movement. People are buying the emotion. You know the quality is already there. People come for the authenticity and the product and a little bit of behind the scenes, but that\u2019s it.\u201d<\/p>\n\n\n\n<p><strong>What do you lend to the brands you represent?<\/strong><strong><br><\/strong>Anish said, \u201cI don\u2019t like the term \u2018influencer\u2019 what we\u2019re doing is creating interest. Maybe it\u2019ll create that spark of interest and that\u2019s what our position is.\u201d<\/p>\n\n\n\n<p><strong>What inspired you to create Watch Anish?<\/strong><strong><br><\/strong>Anish said, \u201cOur position has always been not to compete with the watch forums, this is where I got my knowledge and information from. By talking about fine watchmaking, I was talking about people double my age or more, so my mission was to make people my age appreciate watches. I wanted them to share my experience and understand why I love watches so much. We didn\u2019t want the top 5%, we wanted the 95% to fall in love with watches by speaking their languages and bringing them into the world of watches.\u201d<\/p>\n\n\n\n<p><strong>How important is branding to the consumer?<\/strong><strong><br><\/strong>Georges said, \u201cIf your product is crap, everything else will be crap. Crap input equals crap output. Fix your design, then your social, online-offline, and everything else will follow. Art is about the product, the brand, then use online offline to spread the message, and yes, everything has to be coherent.\u201d<\/p>\n\n\n\n<p><strong>How have brand representatives changed with the rise of social media?<\/strong><strong><br><\/strong>Lisa said, \u201cBefore celebrities needed to be paid millions for brand endorsements, now they\u2019re investing their money because they believe in it themselves. You need to find a personality that\u2019s authentic. Someone who lives and breathes it themselves.\u201d<\/p>\n\n\n\n<p><strong>How do you choose the right brand representative?<\/strong><strong><br><\/strong>Georges said, \u201cIf you take a look at our celebrities or squads, most people won\u2019t know them, but if you Google them, then you realise that they\u2019re the best in their field. We don\u2019t have just celebrities, but the best people representing a certain line.<\/p>\n\n\n\n<p>Yes, we have huge celebrities like Brad Pitt, but every squad represents a specific product or category. We\u2019ve had these squads for the past 4 years; we use Charlize Theron and Misty Copeland for the ladies\u2019 watches. We\u2019re very flexible in which celebrities we choose to endorse our products.\u201d<\/p>\n\n\n\n<p><strong>Adding to the importance of choosing the right brand representative<\/strong><strong><br><\/strong>Anish said, \u201cIt\u2019s about aligning a product with a type rather than a person, the main part of that message is \u2018a very successful man in this stage of his life\u2019. Part of it is visibility, but it\u2019s more about aligning it with the type of products that this person would wear, and aspiration is a huge thing in this market.\u201d<\/p>\n\n\n\n<p><strong>Why is there increased interest in luxury brands?<\/strong><strong><br><\/strong>Lisa said, \u201cWhat\u2019s happening amongst consumers is that when people can finally afford to purchase one of these products, they start to shape their own identities based on these products.\u201d<\/p>\n\n\n\n<p><strong>Adding to the increase in interest in luxury brands<\/strong><strong><br><\/strong>Anish said, \u201cYou have so many new buyers in this market. I find it sad that people are not buying for the craftmanship and but for the value in the residual market. You don\u2019t need to search for it because it\u2019s right in front of you and easy to understand.\u201d&nbsp;<\/p>\n\n\n\n<p>Those were some of the highlights from our panel of experts in the world of luxury branding. All speakers agreed that the key to connecting with customers was the authenticity, consistency, and finding aspirational brand representatives that align with the brand and resonate with the audience.<\/p>","protected":false},"excerpt":{"rendered":"<p>This week, we went to Dubai Watch Week where we spoke to luxury branding experts about the rise of social media how it transformed the way they connect with their customers.<\/p>","protected":false},"author":1,"featured_media":5940,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How social media has shifted luxury branding - Saba Consultants<\/title>\n<meta name=\"description\" content=\"This week, we went to Dubai Watch Week where we spoke to luxury branding experts about the rise of social media how it transformed the way they connect with their customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sabaconsultants.com\/ar\/how-social-media-has-shifted-luxury-branding\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How social media has shifted luxury branding - Saba Consultants\" \/>\n<meta property=\"og:description\" content=\"This week, we went to Dubai Watch Week where we spoke to luxury branding experts about the rise of social media how it transformed the way they connect with their customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sabaconsultants.com\/ar\/how-social-media-has-shifted-luxury-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Saba Consultants\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-28T12:45:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T06:04:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2021\/11\/How-social-media-has-shifted-luxury-branding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/how-social-media-has-shifted-luxury-branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/how-social-media-has-shifted-luxury-branding\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/#\\\/schema\\\/person\\\/be4ac4c628c9b995e467fbc760e97c3d\"},\"headline\":\"How social media has shifted luxury branding\",\"datePublished\":\"2021-11-28T12:45:38+00:00\",\"dateModified\":\"2025-05-27T06:04:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/how-social-media-has-shifted-luxury-branding\\\/\"},\"wordCount\":1132,\"publisher\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/how-social-media-has-shifted-luxury-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sabaconsultants.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/How-social-media-has-shifted-luxury-branding.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"ar\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/how-social-media-has-shifted-luxury-branding\\\/\",\"url\":\"https:\\\/\\\/sabaconsultants.com\\\/how-social-media-has-shifted-luxury-branding\\\/\",\"name\":\"How social media has shifted luxury branding - Saba Consultants\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/how-social-media-has-shifted-luxury-branding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/how-social-media-has-shifted-luxury-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sabaconsultants.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/How-social-media-has-shifted-luxury-branding.jpg\",\"datePublished\":\"2021-11-28T12:45:38+00:00\",\"dateModified\":\"2025-05-27T06:04:40+00:00\",\"description\":\"This week, we went to Dubai Watch Week where we spoke to luxury branding experts about the rise of social media how it transformed the way they connect with their customers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/how-social-media-has-shifted-luxury-branding\\\/#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sabaconsultants.com\\\/how-social-media-has-shifted-luxury-branding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/how-social-media-has-shifted-luxury-branding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sabaconsultants.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/How-social-media-has-shifted-luxury-branding.jpg\",\"contentUrl\":\"https:\\\/\\\/sabaconsultants.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/How-social-media-has-shifted-luxury-branding.jpg\",\"width\":1600,\"height\":1200,\"caption\":\"How social media has shifted luxury branding\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/how-social-media-has-shifted-luxury-branding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sabaconsultants.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How social media has shifted luxury branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/#website\",\"url\":\"https:\\\/\\\/sabaconsultants.com\\\/\",\"name\":\"Saba Consultants\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sabaconsultants.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/#organization\",\"name\":\"Saba Consultants\",\"url\":\"https:\\\/\\\/sabaconsultants.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sabaconsultants.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-Saba-Logo_Saba-Logo-Blue.png\",\"contentUrl\":\"https:\\\/\\\/sabaconsultants.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-Saba-Logo_Saba-Logo-Blue.png\",\"width\":1928,\"height\":1583,\"caption\":\"Saba Consultants\"},\"image\":{\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sabaconsultants.com\\\/#\\\/schema\\\/person\\\/be4ac4c628c9b995e467fbc760e97c3d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/57d969fa3522eb9f248a9900352b4e6054bc74d935abd6ae9a8658e71ccc9ded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/57d969fa3522eb9f248a9900352b4e6054bc74d935abd6ae9a8658e71ccc9ded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/57d969fa3522eb9f248a9900352b4e6054bc74d935abd6ae9a8658e71ccc9ded?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/localhost:8888\\\/saba\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How social media has shifted luxury branding - Saba Consultants","description":"This week, we went to Dubai Watch Week where we spoke to luxury branding experts about the rise of social media how it transformed the way they connect with their customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sabaconsultants.com\/ar\/how-social-media-has-shifted-luxury-branding\/","og_locale":"ar_AR","og_type":"article","og_title":"How social media has shifted luxury branding - Saba Consultants","og_description":"This week, we went to Dubai Watch Week where we spoke to luxury branding experts about the rise of social media how it transformed the way they connect with their customers.","og_url":"https:\/\/sabaconsultants.com\/ar\/how-social-media-has-shifted-luxury-branding\/","og_site_name":"Saba Consultants","article_published_time":"2021-11-28T12:45:38+00:00","article_modified_time":"2025-05-27T06:04:40+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2021\/11\/How-social-media-has-shifted-luxury-branding.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629":"admin","\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"5 \u062f\u0642\u0627\u0626\u0642"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sabaconsultants.com\/how-social-media-has-shifted-luxury-branding\/#article","isPartOf":{"@id":"https:\/\/sabaconsultants.com\/how-social-media-has-shifted-luxury-branding\/"},"author":{"name":"admin","@id":"https:\/\/sabaconsultants.com\/#\/schema\/person\/be4ac4c628c9b995e467fbc760e97c3d"},"headline":"How social media has shifted luxury branding","datePublished":"2021-11-28T12:45:38+00:00","dateModified":"2025-05-27T06:04:40+00:00","mainEntityOfPage":{"@id":"https:\/\/sabaconsultants.com\/how-social-media-has-shifted-luxury-branding\/"},"wordCount":1132,"publisher":{"@id":"https:\/\/sabaconsultants.com\/#organization"},"image":{"@id":"https:\/\/sabaconsultants.com\/how-social-media-has-shifted-luxury-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2021\/11\/How-social-media-has-shifted-luxury-branding.jpg","articleSection":["Blog"],"inLanguage":"ar"},{"@type":"WebPage","@id":"https:\/\/sabaconsultants.com\/how-social-media-has-shifted-luxury-branding\/","url":"https:\/\/sabaconsultants.com\/how-social-media-has-shifted-luxury-branding\/","name":"How social media has shifted luxury branding - Saba Consultants","isPartOf":{"@id":"https:\/\/sabaconsultants.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sabaconsultants.com\/how-social-media-has-shifted-luxury-branding\/#primaryimage"},"image":{"@id":"https:\/\/sabaconsultants.com\/how-social-media-has-shifted-luxury-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2021\/11\/How-social-media-has-shifted-luxury-branding.jpg","datePublished":"2021-11-28T12:45:38+00:00","dateModified":"2025-05-27T06:04:40+00:00","description":"This week, we went to Dubai Watch Week where we spoke to luxury branding experts about the rise of social media how it transformed the way they connect with their customers.","breadcrumb":{"@id":"https:\/\/sabaconsultants.com\/how-social-media-has-shifted-luxury-branding\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sabaconsultants.com\/how-social-media-has-shifted-luxury-branding\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/sabaconsultants.com\/how-social-media-has-shifted-luxury-branding\/#primaryimage","url":"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2021\/11\/How-social-media-has-shifted-luxury-branding.jpg","contentUrl":"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2021\/11\/How-social-media-has-shifted-luxury-branding.jpg","width":1600,"height":1200,"caption":"How social media has shifted luxury branding"},{"@type":"BreadcrumbList","@id":"https:\/\/sabaconsultants.com\/how-social-media-has-shifted-luxury-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sabaconsultants.com\/"},{"@type":"ListItem","position":2,"name":"How social media has shifted luxury branding"}]},{"@type":"WebSite","@id":"https:\/\/sabaconsultants.com\/#website","url":"https:\/\/sabaconsultants.com\/","name":"\u0635\u0628\u0627 \u0644\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a","description":"","publisher":{"@id":"https:\/\/sabaconsultants.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sabaconsultants.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Organization","@id":"https:\/\/sabaconsultants.com\/#organization","name":"\u0635\u0628\u0627 \u0644\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a","url":"https:\/\/sabaconsultants.com\/","logo":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/sabaconsultants.com\/#\/schema\/logo\/image\/","url":"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2025\/03\/cropped-Saba-Logo_Saba-Logo-Blue.png","contentUrl":"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2025\/03\/cropped-Saba-Logo_Saba-Logo-Blue.png","width":1928,"height":1583,"caption":"Saba Consultants"},"image":{"@id":"https:\/\/sabaconsultants.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sabaconsultants.com\/#\/schema\/person\/be4ac4c628c9b995e467fbc760e97c3d","name":"admin","image":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/secure.gravatar.com\/avatar\/57d969fa3522eb9f248a9900352b4e6054bc74d935abd6ae9a8658e71ccc9ded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/57d969fa3522eb9f248a9900352b4e6054bc74d935abd6ae9a8658e71ccc9ded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/57d969fa3522eb9f248a9900352b4e6054bc74d935abd6ae9a8658e71ccc9ded?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/localhost:8888\/saba"]}]}},"_links":{"self":[{"href":"https:\/\/sabaconsultants.com\/ar\/wp-json\/wp\/v2\/posts\/5939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sabaconsultants.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sabaconsultants.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sabaconsultants.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sabaconsultants.com\/ar\/wp-json\/wp\/v2\/comments?post=5939"}],"version-history":[{"count":1,"href":"https:\/\/sabaconsultants.com\/ar\/wp-json\/wp\/v2\/posts\/5939\/revisions"}],"predecessor-version":[{"id":8616,"href":"https:\/\/sabaconsultants.com\/ar\/wp-json\/wp\/v2\/posts\/5939\/revisions\/8616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sabaconsultants.com\/ar\/wp-json\/wp\/v2\/media\/5940"}],"wp:attachment":[{"href":"https:\/\/sabaconsultants.com\/ar\/wp-json\/wp\/v2\/media?parent=5939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sabaconsultants.com\/ar\/wp-json\/wp\/v2\/categories?post=5939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sabaconsultants.com\/ar\/wp-json\/wp\/v2\/tags?post=5939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}