{"id":594,"date":"2017-03-12T06:40:35","date_gmt":"2017-03-12T06:40:35","guid":{"rendered":"http:\/\/content.sabaconsultants.com\/website?p=594"},"modified":"2025-05-27T06:05:53","modified_gmt":"2025-05-27T06:05:53","slug":"why-is-content-the-buzzword-of-the-moment","status":"publish","type":"post","link":"https:\/\/sabaconsultants.com\/ar\/why-is-content-the-buzzword-of-the-moment\/","title":{"rendered":"Why is Content the Buzzword of the Moment?"},"content":{"rendered":"<section class=\"kc-elm kc-css-831949 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-320366 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-918703 kc_text_block\"><\/p>\n<p>Content is not new. It has been around for hundreds of years in the various forms of books, magazines, billboard ads and newspapers to name a few.<\/p>\n<p>So why has Content become a buzzword now? It is not the content that is new, it is the ways and avenues of delivery and its accessibility that are new.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-595\" src=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/02\/beeimg-2.png\" alt=\"bee\" width=\"6199\" height=\"3800\"><\/p>\n<p>Podcasts, Blogs, Videos, Social Media, Annual Reports, Articles, Interviews and on and on. The avenues are constantly increasing and relaying content is becoming ever more creative.<\/p>\n<p>Great content however can fall on deaf ears if not targeted at the right audience \u2013 this is where Content Marketers step in.<\/p>\n<p>Knowing your audience is the key to Content Marketing success. Providing content that provides them with useful information that adds value to THEM is the essence of successful Content Marketing.<\/p>\n<p><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/102511810\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><small>One of Saba\u2019s Most Beloved Annual Reports<\/small><\/p>\n<p>At Saba Consultants, we place high priority on ensuring that we know the exact audience we are aiming addressing.<\/p>\n<p>Long gone are the days when businesses can silently scream at their customers to \u201cBUY! BUY! BUY!\u201d whether from billboards or through a TV screen or the side of a bus. Customers want and need information that they can use and is beneficial to them in particular.<\/p>\n<p>The importance of Content Marketing is on the rise \u2013&nbsp;<a class=\"\" title=\"Content Marketing Institute\" href=\"http:\/\/www.contentmarketinginstitute.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">in 2016, 70% of B2B marketers in the US<\/a>&nbsp;created more content than the year before. This is not a passing fad; it is a much needed and essential shift in how businesses view their audience and how customers view businesses.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Content Marketing has been around a long time. How it is presented and why is it new.<\/p>","protected":false},"author":1,"featured_media":6508,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why is Content the Buzzword of the Moment? - Saba Consultants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sabaconsultants.com\/ar\/why-is-content-the-buzzword-of-the-moment\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is Content the Buzzword of the Moment? - Saba Consultants\" \/>\n<meta property=\"og:description\" content=\"Content Marketing has been around a long time. 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