{"id":621,"date":"2017-03-17T06:57:10","date_gmt":"2017-03-17T06:57:10","guid":{"rendered":"http:\/\/content.sabaconsultants.com\/website?p=621"},"modified":"2025-05-27T06:05:41","modified_gmt":"2025-05-27T06:05:41","slug":"6-stats-that-prove-content-marketing-is-the-new-black","status":"publish","type":"post","link":"https:\/\/sabaconsultants.com\/ar\/6-stats-that-prove-content-marketing-is-the-new-black\/","title":{"rendered":"6 Stats that Prove Content Marketing is the New Black"},"content":{"rendered":"<section class=\"kc-elm kc-css-91234 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-971586 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc_text_block\"><\/p>\n<p><strong>$54 billion<\/strong>: PQ Media\u2019s&nbsp;<a class=\"\" href=\"https:\/\/contently.com\/strategist\/2015\/10\/29\/13-stats-that-should-thrill-cmos\/\">estimate for revenue from content marketing in 2019<\/a>; that\u2019s double the revenue the industry made in 2014.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-622\" src=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2019\/11\/54-billion-dollar-revenue.jpg\" alt=\"54-billion-dollar-revenue\" width=\"636\" height=\"477\"><\/p>\n<p><strong>90%<\/strong>:&nbsp;<strong>&nbsp;<\/strong><a class=\"\" href=\"https:\/\/www.theverge.com\/2016\/5\/31\/11817476\/mobile-ad-block-smartphone-pagefair-report\" target=\"_blank\" rel=\"noopener noreferrer\">year on year increase of the use of ad blocking software on mobile phones<\/a>, representing approximately 1 out 5 smartphone users around the world. This is a huge threat to digital marketers\u2019 ad-based business models but content marketing allows them to sidestep ad-blocking software and when it\u2019s great content, consumers actually enjoy engaging with it and sharing it. Win, win!<\/p>\n<p><strong>7.8 times<\/strong>: that\u2019s how much&nbsp;<a class=\"\" href=\"http:\/\/contentmarketinginstitute.com\/2016\/08\/content-marketing-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">more site traffic high quality, valuable content&nbsp;<\/a>brings the best in the industry over non-leaders.<\/p>\n<p><strong>Over 34%&nbsp;<\/strong>of marketers from North America, Australia, New Zealand, Europe, Middle East and Africa say that&nbsp;<a class=\"\" href=\"https:\/\/www.stateofinbound.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">outbound or traditional marketing is the \u201cmost overrated marketing tactic\u201d<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-624\" src=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2019\/11\/Outbound-Vs.-Inbound.png\" alt=\" Outbound-Vs.-Inbound\" width=\"557\" height=\"408\"><\/p>\n<p><strong>51%<\/strong>: that\u2019s how many companies in North America will have&nbsp;<a class=\"\" href=\"http:\/\/www.curata.com\/blog\/content-marketing-statistics-the-ultimate-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">a senior executive, with a title like Chief Content Officer or Content Director,<\/a>&nbsp;whose job it is to oversee his or her company\u2019s content marketing efforts by 2017.<\/p>\n<p><strong>47%<\/strong>: almost half B2B buyers&nbsp;<a class=\"\" href=\"http:\/\/www.demandgenreport.com\/resources\/research\/2016-content-preferences-survey-b2b-buyers-value-content-that-offers-data-and-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">consume between 3 to 5 pieces of content before engaging with a salesperson.<\/a><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Content Marketing is your new best friend. The statistics speak for themselves. If in any doubt, take a look at the figures.<\/p>","protected":false},"author":1,"featured_media":622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Stats that Prove Content Marketing is the New Black - Saba Consultants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sabaconsultants.com\/ar\/6-stats-that-prove-content-marketing-is-the-new-black\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Stats that Prove Content Marketing is the New Black - Saba Consultants\" \/>\n<meta property=\"og:description\" content=\"Content Marketing is your new best friend. 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