{"id":682,"date":"2017-03-28T07:46:51","date_gmt":"2017-03-28T07:46:51","guid":{"rendered":"http:\/\/content.sabaconsultants.com\/website?p=682"},"modified":"2025-05-27T06:05:41","modified_gmt":"2025-05-27T06:05:41","slug":"video-is-still-the-king","status":"publish","type":"post","link":"https:\/\/sabaconsultants.com\/ar\/video-is-still-the-king\/","title":{"rendered":"Video is Still the King!"},"content":{"rendered":"
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\n\"Video-is-still-king\"<\/p>\n

At this point, it\u2019s pretty obvious, but for the sake of making a point, let\u2019s just say it – video is the go-to choice for marketers these days.<\/p>\n

Videos are the top choice for marketers<\/strong><\/p>\n

Back in 2013, 87% of marketers used video for content marketing (source: <\/em>singlegrain.com<\/a>). That was 3 years ago. A lot of things have changed in that time, but video is still the top choice for marketers.<\/p>\n

Today, social media sharing is how we determine popularity. Sure, the number of likes or favourites you get make a difference, but shares take your product to a wider audience every single time, like some sort of highly exaggerated pyramid scheme – you share to your 300 friends, each of them shares to their 300 friends, and a few levels on, you already have a few thousand people that your post has reached.<\/p>\n

Videos increase engagement<\/strong><\/p>\n

So where does video come in? The short of it is – audiences are 10x more likely to engage with video content than text-only blogs (source: <\/em>Eric Hinson<\/a>).<\/p>\n