{"id":7814,"date":"2023-08-18T10:18:35","date_gmt":"2023-08-18T10:18:35","guid":{"rendered":"https:\/\/sabaconsultants.com\/?p=7814"},"modified":"2025-05-27T06:04:18","modified_gmt":"2025-05-27T06:04:18","slug":"barbie-marketing","status":"publish","type":"post","link":"https:\/\/sabaconsultants.com\/ar\/barbie-marketing\/","title":{"rendered":"Barbie Marketing Success: What You Can Learn From Their Strategy"},"content":{"rendered":"<section class=\"kc-elm kc-css-878055 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-633252 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-41109 kc_text_block\"><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-7815\" src=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Barbie-3-1024x576.webp\" alt=\"\" srcset=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Barbie-3-1024x576.webp 1024w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Barbie-3-300x169.webp 300w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Barbie-3-768x432.webp 768w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Barbie-3-1536x864.webp 1536w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Barbie-3-2048x1152.webp 2048w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Barbie-3-18x10.webp 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>It&#039;s a Barbie World and we&#039;re just living in it<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Since the first piece of <strong>Barbie marketing<\/strong> dropped in December 2022, the world has been painted with a pink brush &#038; an anticipation for July 21st (or August 10th for us in the UAE!). Whether or not you&#039;re interested in seeing the movie, you&#039;ve definitely seen the movie marketing, the many licensing partnerships, or the numerous women &#038; girls donning a #e0218a pink shade of clothing.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/sabaconsultants.com\/ar\/your-4-stage-guide-to-a-successful-media-event\/\">Your 4-Stage Guide to a Successful Media Event<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>5 Lessons Your Business Can Take Away From The Barbie Marketing\u00a0<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In an era where news cycles only last up to 1 week, attention spans are the lowest they&#039;ve ever been, and cinema attendance is leading to major movie theater shutdowns &#038; bankruptcies\u2026<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>How does one movie about a children&#039;s doll manage to keep everyone&#039;s attention for over 3 months &#038; break long-standing box office records?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Here\u2019s what we think has contributed to this long-lasting success:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Something for everyone<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Are you interested in architecture &#038; interior design? Here&#039;s a tour of the Barbie set and a Barbie dreamhouse Airbnb to rent out.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Interested in fashion? Here&#039;s an official Barbie x Zara &#038; <a href=\"https:\/\/www.instyle.com\/barbie-aldo-collaboration-interview-7554762\" target=\"_blank\" rel=\"noreferrer noopener\">Barbie x Aldo collab<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Interested in comedy? Here&#039;s a very memeable still of Barbie crying or laughing to use to describe how you feel about Mondays.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Interested in feminism? Here&#039;s a large-scale reclamation of the colour pink &#038; soft femininity.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>No matter what your interests are, the movie managed to appeal to a massive audience by tackling small audiences with targeted content catered to each.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":7816,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"409\" class=\"wp-image-7816\" src=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture1.jpg\" alt=\"\" srcset=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture1.jpg 624w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture1-300x197.jpg 300w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture1-18x12.jpg 18w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Always in the news, always something new<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>&#8220;We saw it as a breadcrumb strategy, where we gave people little elements of the movie to stimulate curiosity and that created conversation.\"<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/p>\n<li>President of Warner Bros. Global Marketing, Josh Goldstine.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>From the first promo shot released in late 2022, the marketing team has pushed new elements into the media. By releasing little snippets over a one-year period, fans continued to receive new information while waiting eagerly for the next.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The news varied from big behind-the-scenes revelations like the sets causing a global shortage of pink paint to smaller fanfare like revealing that Ryan Gosling has a song in the movie; each piece rolled out with enough time in between for organic excitement to be generated online.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":7817,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"823\" class=\"wp-image-7817\" src=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture2.jpg\" alt=\"\" srcset=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture2.jpg 624w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture2-227x300.jpg 227w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture2-9x12.jpg 9w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Barbie marketing specifically Appealing to women &#038; girls<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Barbie&#039;s initial claim to fame stemmed from their unique idea of speaking directly to children in their marketing. They understood the power that an eager child could wield.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>That same unique perspective on marketing has carried through to the movie&#039;s advertising, but with a modern, mature audience in mind. With the movie&#039;s PG-13 rating, licensed merchandise has been aimed directly towards teenage girls &#038; women with purchasing (or convincing) power.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>After years of big comic movie blockbusters, a movie mostly for The Girls stands out &#038; captures the interest of their intended audience.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Read about: <a href=\"https:\/\/sabaconsultants.com\/ar\/a24-branding\/\">A24 branding<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":7818,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"448\" class=\"wp-image-7818\" src=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture3.jpg\" alt=\"\" srcset=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture3.jpg 624w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture3-300x215.jpg 300w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture3-18x12.jpg 18w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>User-generated content<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When you take a closer look at the movie materials in circulation, you can see that most of it is actually user-generated. The memes, the dissection of each shot of the trailer\/outfit in the press tour, the explosion of pink options in every fashion brand&#039;s catalogue; audiences have created a demand &#038; interest for the movie that has taken on a life of its own.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The clearest example of this is the trend of Barbenheimer, a combination of Barbie &#038; Oppenheimer, that has inspired t-shirts, endless memes, and, most importantly, groundbreaking cinema attendance for both films.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Many attribute this user-generated interest to the fact that the movie has become &#039;an event,&#039; both in the culture &#038; the theatres; something exciting to look forward to &#038; celebrate.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":7819,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"783\" class=\"wp-image-7819\" src=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture4.jpg\" alt=\"\" srcset=\"https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture4.jpg 624w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture4-239x300.jpg 239w, https:\/\/sabaconsultants.com\/wp-content\/uploads\/2023\/08\/Picture4-10x12.jpg 10w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Nostalgia<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Over 1 billion Barbies have been sold worldwide. If you were born after the first Barbie was released in 1954, chances are you have played with a Barbie or a very similar model (ex; Fulla for the Arab girls).<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Nostalgia has always been a <a href=\"https:\/\/303.london\/blog\/the-power-of-nostalgia-how-barbie-movie-marketing-captivates-a-new-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">powerful player in marketing<\/a>; we love to seek out the familiar, the objects that remind us of a time that was simpler, when we felt more free.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Whether it&#039;s Margot Robbie dressing up as vintage Barbie dolls, the initial shot in the trailer of Barbie&#039;s permanently arched foot, or the pure whimsy of a nonsensical dialogue, both the movie &#038; the marketing have evoked the personal experience of playing with Barbie and married it with adult themes of growth, making it the ideal movie for teenage girls &#038; adult women to get excited about.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The Barbie marketing success can teach us a lot about sustaining interest in a project for a long period of time. Your business deserves this same kind of attention, and that can be achieved through well-implemented marketing strategies that are personalised to you.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/sabaconsultants.com\/ar\/lets-talk\/\">Reach out to us<\/a> for a free consultation on how inbound marketing can help your business.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[8,44,50,9],"class_list":["post-7814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding-design","tag-marketing-strategy","tag-test","tag-website-design-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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