Our Approach

The way we plan your success

A holistic approach to marketing your business

To help your business grow, we apply a proven methodology to our production process.

We collaborate with a large number of independent creative talents to produce original relevant content. We have a large database of storytellers producing content in both editorial and visual form. Importantly, our contributors produce organic content in native Arabic and native English.

To guarantee quality and timely delivery, a job is always assigned to one person and an on-call buddy. Furthermore, we apply peer revision at every stage of the process.

Steps

ASK

Discovery Workshops
Messaging Workshops
Research
Building the Business Case
Creative Briefs
Marketing Matrix and
service level alignment

Collateral Collation
Identifying Spokespeople
Spokespeople and
Messaging Alignment

ANALYSE

Stakeholder Mapping
Messaging Distillation
Bespoke Strategy
Creation – Tactical
Implementation

Creative frameworks for
videos, websites

Peer Analysis/
Benchmarking Analysis

Editorial Calendars
Social Media Calendar

ANSWER

Website Creation
Inbound Marketing
Newsletters
Social Media Outreach
Stakeholder Engagement
Media Relations –
Dissemination

Branding and Design
Content Creation
Blogs/Vlogs
Video Creation

ADAPT

Tracking and Monitoring
Coverage Reporting
Coverage Analytics
Website Analytics
Inbound Marketing –
Monitoring and Tracking

Social Media Engagement
and Feedback

Strategy Refinement
Content Strategy
Refinement

Let's Talk