"media relations"

19 results found


Social Media – Is It Here To Stay?

Has social media run out of steam or is it still a useful tool in promoting a brand’s online presence?


Manufacturers’ Guide to Social Media

Every business, regardless of industry, needs to reach out to its customer base and potential customer network with relevant and engaging content. The purpose of this content is to attract customers to the brand and enable the company to build a relationship with current and future clients. If you provide your customers with content they […]


Social Commerce 

The trillion-dollar industry your business could be missing out on  You’re scrolling through Instagram and a handbag catches your eye. You flip through the carousel, browsing similar models by different designers. One handbag speaks to you, and you spend just a few seconds debating whether to buy it. You end up putting it in the […]


Why Brand Experiences are More Important Than Ever

Every day we’re overloaded with in-your-face advertising, nonstop social chatter, targeted marketing, and unsolicited advice. What we all crave, is connection. This has become increasingly important, especially following the period of isolation many of us faced during the pandemic. Even pre-pandemic, people opted for experiences over material items, particularly among Millennials and Gen Zers.Today’s consumers […]



Webcast on a Desert Island?

Webcast put in simple words is live broadcasting on the Web. What is it that you need to show the world – a hot topic media presentation, an exclusive interview, a live event, an announcement, or a product launch? Webcasting is the way to go.


It’ll take more than just Wishin’ and Hopin’ (Ask Dusty!)

If you want to secure the lead of your dreams and keep them close forever more, it’s going to take more than Thinkin’ and Prayin’!


Content Marketing Trends You Don’t Want to Miss in 2019!

To stand out from the competition in 2019, these are the marketing trends which you need to know and work into your strategy!


Influencer Marketing: Busting the Myths

When it comes to influencer marketing and its effectiveness at generating leads and driving sales, do you know the fact from the fiction?


Why you should start a blog right now

Check out 5 important reasons why you should start a blog right now!


How engaging customers with effective content can help your business

When it comes to brand reputation, effective market placement, lead generation and eventually, sales volume, effective content is the jewel in the crown of any successful marketing strategy!


What’s the Story with Content Marketing?

We all use stories in our everyday lives – to relate experiences, tell jokes, or teach others – so it makes sense that storytelling would be an essential part of doing business, too.



Why Does Manufacturing Have Such a Bad Reputation?

Public perception of an industry is reflected in the story it tells about itself. Simply having a presence on the web isn’t enough to alter the awareness of what who you are and what you do.



5 Reasons Why You Need To Tell Riveting Corporate Stories

Follow our tips on why you should be putting out great content that will work for you, and get you the love you deserve!



The Bucket List Family – Inbound Marketing In The Most Natural Form

From University dropout to multi-millionaire and now full-time traveler; this is the story of Garrett Gee and his “Bucket List Family”.



5 Marketing Trends for the MENA Region in 2017

Trends are the new key events that a business or brand must harness in order to thrive in the new digital world. The secret in in knowing how to spearhead them by knowing where to find them, how to adopt them and how to maximize their potential.

Cyba Audi


The Tale Behind Our Name

Pronounced as “saba” in Arabic, it refers to the gentle dawn wind that arises from the East, just like the storytellers it represents.