"social media strategy"

30 results found

How social media has shifted luxury branding

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How social media has shifted luxury branding

This week, we went to Dubai Watch Week where we spoke to luxury branding experts about the rise of social media how it transformed the way they connect with their customers.

Content Marketing Strategy - UAE Moral Education

Case-study

Content Marketing Strategy

How we used social media to boost the online profile of UAE Moral Education and increase engagement with the program

Inbound marketing strategy - Gulf steel work had limited online exposure, lack of relevant and dynamic content and a weak social media presence.

Case-study

Inbound Marketing Strategy

Inbound marketing strategy – Gulf Specialized Work had limited online exposure, lack of relevant and dynamic content and a weak social media presence.

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How social media is dictating our content as a publishing house

New trends in social media are affecting the way marketers approach their work. See a list of what’s trending and how to approach this band of newcomer platforms.

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Manufacturers’ Guide to Social Media

Every business, regardless of industry, needs to reach out to its customer base and potential customer network with relevant and engaging content. The purpose of this content is to attract customers to the brand and enable the company to build a relationship with current and future clients. If you provide your customers with content they […]

استراتيجية المحتوى الرقمي

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أسرار نجاح استراتيجية المحتوى الرقمي

إذا كنت مهتم بالترويج لمنتجك أو خدماتك بأفضل الطرق، فأنت بلا شك بحاجة إلى استراتيجية المحتوى الرقمي لوسائل التواصل الاجتماعي المناسبة للمحتوى لديك. سنحرص في هذه المدونة على تعريفك باستراتيجية المحتوى، إضافةً إلى تحديد الخطوات العملية لبناء استراتيجية المحتوى الرقمي، والأهم سنقدم بعض مفاتيح نجاح الاستراتيجية بناء على خبرتنا الواسعة في هذا المجال. ما هي […]

Saba-YoutubeBlog

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How to Grow Your YouTube Channel Organically

If you want your content to show in front of your audience and rank high on search pages, optimizing your video content for YouTube search is an obvious must. Here’s how you can get it right and how you can grow your YouTube channel organically.

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Webcast on a Desert Island?

Webcast put in simple words is live broadcasting on the Web. What is it that you need to show the world – a hot topic media presentation, an exclusive interview, a live event, an announcement, or a product launch? Webcasting is the way to go.

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Content Marketing Trends You Don’t Want to Miss in 2019!

To stand out from the competition in 2019, these are the marketing trends which you need to know and work into your strategy!

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5 mistakes with content marketing and how you can avoid them!

“Strategy? What strategy?”: Here are the most persistent mistakes being made in content marketing and practical tips to avoid them

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IGTV Under the Microscope

Instagram’s newest feature is already proving to be a hit, opening up a host of new opportunities to be creative with videos.

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Influencer Marketing: Busting the Myths

When it comes to influencer marketing and its effectiveness at generating leads and driving sales, do you know the fact from the fiction?

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What is Customer Profiling – How it can help your business

Profiling your ideal customer is a the best marketing strategy you can produce. Social data, demographics and personas will lead the way to new potential customers!

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Why you should start a blog right now

Check out 5 important reasons why you should start a blog right now!

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Do not miss these summer content ideas!

Find out how best to approach summer content and gain as much impetus as possible from this dynamic seasonal phenomenon

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What is content scoring?

Content scoring is an excellent tool for maximising the effectiveness of your content. Check out these 5 points to see how you can optimize conversion opportunities through the strategic placement.

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How engaging customers with effective content can help your business

When it comes to brand reputation, effective market placement, lead generation and eventually, sales volume, effective content is the jewel in the crown of any successful marketing strategy!

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How personal should your marketing be?

Personalisation can be a powerful tool in a brand’s marketing strategy but there are pitfalls to watch out for!

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5 Marketing Tips for Newly-Arrived Chinese Corporations in the UAE

Here are some great tips from Saba for companies starting out on their marketing journey

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In 2018, Do Not Miss Out Again (like you did in 2017!)

In 2017, we explored how to grab the attention of your audience. But what does 2018 have in store for us? What direction is content heading to?

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What Your 2018 Inbound Marketing Budget Should Include

It’s time to plan your inbound marketing budget for next year. Read on to get the best budgeting tips for 2018!

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What if They Ignore My Email?

Email as a marketing tool is a serious business and must be optimized if you don’t want your emails to remain unopened. We have a few tips to help you turn an email campaign around and boost your Open Rate.

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What’s the Story with Content Marketing?

We all use stories in our everyday lives – to relate experiences, tell jokes, or teach others – so it makes sense that storytelling would be an essential part of doing business, too.

Trendsformers

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Trendsformers

Trends drive waves of consumer purchasing decisions and are very useful tool in predicting the direction of new inventions, styles and opinion. Learn how to encompass them in your marketing strategy.

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5 Reasons Why You Need To Tell Riveting Corporate Stories

Follow our tips on why you should be putting out great content that will work for you, and get you the love you deserve!

content-marketing

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The 5 E’s-y Steps That Will Make Audiences Share What You Post

Creating great shareable content can be quite challenging. But do not despair! Here, we share with you 5 E’s-y steps to creating great content that your customers will want to share!

Video-is-still-king

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Video is Still the King!

Are you still hesitating to indulge in video marketing? After all, it can be quite a dent in the wallet. However, social media has made things easier on everyone.

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The 2.8-billion opportunity

No, not dollars – we’re talking about the number of active social media users worldwide.

ENGAGEMENT

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Latest in Tech: Virtual Reality And How Savvy Marketers Can Use It

Marketers keep updating their techniques with the advent of new technology – so why not Virtual Reality?

2017 NYResolution 02

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5 New Year Resolutions You Would Not Want to Break in 2017

If your marketing strategy has stalled, take a look at these 5 crucial tactics to put your brand back in the game!