"communication strategy"

14 results found

Strategic communications - STC Products & Services copy


Strategic communications

Saba created a comprehensive, omnichannel communication strategy to deliver STC’s customer-centric message and values to internal and external stakeholders.

digital transformation


The Rise of Digital Transformation

What is Digital Transformation? When you hear ‘digital transformation’, what pops into your mind? Maybe glowing green binary codes that rain down from the night sky and transform people into avatars? Maybe the interconnected back end of a complex computer network? Although ‘digital’ is the vehicle, ‘digital transformation’ is much more human than you would […]



Webcast on a Desert Island?

Webcast put in simple words is live broadcasting on the Web. What is it that you need to show the world – a hot topic media presentation, an exclusive interview, a live event, an announcement, or a product launch? Webcasting is the way to go.


What is Customer Profiling – How it can help your business

Profiling your ideal customer is a the best marketing strategy you can produce. Social data, demographics and personas will lead the way to new potential customers!


Why you should start a blog right now

Check out 5 important reasons why you should start a blog right now!


What is content scoring?

Content scoring is an excellent tool for maximising the effectiveness of your content. Check out these 5 points to see how you can optimize conversion opportunities through the strategic placement.


How social media is dictating our content as a publishing house

New trends in social media are affecting the way marketers approach their work. See a list of what’s trending and how to approach this band of newcomer platforms.


What Your 2018 Inbound Marketing Budget Should Include

It’s time to plan your inbound marketing budget for next year. Read on to get the best budgeting tips for 2018!


What if They Ignore My Email?

Email as a marketing tool is a serious business and must be optimized if you don’t want your emails to remain unopened. We have a few tips to help you turn an email campaign around and boost your Open Rate.


What’s the Story with Content Marketing?

We all use stories in our everyday lives – to relate experiences, tell jokes, or teach others – so it makes sense that storytelling would be an essential part of doing business, too.



A Dummy’s Guide to Writing Marketing Email

Personalised communications remain at the heart of all good business relationships. Learn how to approach Marketing Emails in order to make the most of their impact.



5 Reasons Why You Need To Tell Riveting Corporate Stories

Follow our tips on why you should be putting out great content that will work for you, and get you the love you deserve!


The 2.8-billion opportunity

No, not dollars – we’re talking about the number of active social media users worldwide.

2017 NYResolution 02


5 New Year Resolutions You Would Not Want to Break in 2017

If your marketing strategy has stalled, take a look at these 5 crucial tactics to put your brand back in the game!