With the pandemic all but certainly behind us, the resurgence of in-person events is in full swing, and businesses are incorporating them back into their marketing strategies. Gatherings have become more heavily relied on to reestablish connections, confirm industry status, and provide direct communication between the media and business.
Of those gatherings, media events have been making their return. A successful media event can boost your brand’s reputation, establish its credibility, develop your relationship with your target audience, and more. These events allow a direct line of contact between attendees and the company/its executives while nurturing your connection to the public.
Planning an event can be an overwhelming process, and it can help to rely on experts for execution you can be proud of. Our experienced team at Saba Consultants has put together a handy tried-and-tested 4-step guide to help you accomplish a successful media event, without exception.
Stage 1: Get Your Ducks in a Row – Prepare, Prepare, Prepare
Media events require intentional and strategic preparation. As an inbound marketing consultancy, we consider this stage pivotal for smooth sailing down the line.
Take the time to look over your vision for the event, as well as its purpose. Once you nail down why you are having your event, solidify the pillars of your expectations by answering these questions before taking any practical steps:
Stage 2: Hit the Ground Running – Get Planning
Now that we’ve answered the most urgent questions, it’s time to take action. At this stage, we take our theoretical event prep into the real world!
It’s time to contact the who, figure out the how, and establish the what and where so you can get your detailed checklist completed. Stay on track with this handy list of to-dos, so that your vendors and guests are informed and excited, while your mind can be – at least somewhat – at ease.
A list to consider:
○ Catering – this includes any specialty/dessert stands
○ Audio visual – this includes speeches, background music, a DJ, etc.
○ Florists or additional decoration/furniture vendors
○ Supplementary event staff including waiters, greeters, reception, cloakroom, etc.
Stage 3: Time to Shine – Event Day
The day has come! The result of your hard work is finally presented to the public, and we’re sure nerves are high at this point (we’ve been there!). While you’re making sure things are running smoothly, remind yourself that you’ve prepared, you’ve planned, and your team knows what to do. You’re probably more ready than you feel!
Afraid of last-minute hiccups and mistakes? Take a step back and a breather.Not everything will go to plan to your events, however, seek comfort in the knowledge that your attendees have been looking forward to your event, and they’re ready to enjoy themselves! Guests will not remember the off-color banner, or speech that was behind schedule; they will remember how they felt while attending. Focus on inspiring those feelings and leaving guests smiling as they walk away at the end of the event.
Some elements to keep an eye on and best practices you’ll need to uphold are:
Stage 4: Look Ahead – What Happens Next?
Here a few things we always make sure of before officially declaring a media event successful:
Media events play a key role in comprehensive marketing strategies, allowing for a personal layer in your plan that can create impact and foster lasting connections.
Are you looking to make your next media event a successful and widely talked about triumph? Want an experienced agency to help plan all the details so you can focus on your attendees? Do not hesitate to contact us to learn more about our inbound marketing strategies and services, and what we can do for you.