Client: APICORP – Arab Petroleum Investment Corporation
Project: Annual Report Microsite 2021
Role: Graphic Design / Content Writing / Development / Animation
Annual Report Microsite 2021
APICORP’s shift to clean energy has transformed its objectives, moulding the company’s future and towards progressive, agile and green energy solutions. This notion was carried through to the design of their annual report, showcasing energy in motion.
We created a series of modern, circular icons to convey APICORP’s key pillars in a fresh and modern way, capturing the sense of motion from clean energy such as wind turbines. Comprised of cool, soothing tones, the colour palette exudes a corporate yet progressive look and feel. The colour green is woven throughout the report, reinforcing APICORP’s focus on sustainability.
This interactive microsite houses APICORPs annual report content online, allowing users to navigate & search the report smoothly and professionally rather than scrolling through a PDF.
The report’s content was created organically in both English & Arabic, succinctly conveying technical topics and industry updates across all sections of the report.
The interactive site was created alongside a traditional print report, and an animated film, presenting the reports highlights in a dynamic & lively way.
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