Client: APICORP – Arab Petroleum Investment Corporation
Title: Annual Report Microsite 2022
Role: Graphic Design / Content Writing / Development / Animation
Annual Report Microsite 2022
Adding an interactive element to APICORP’s 2022 annual report, we developed a dynamic microsite for users to smoothly navigate and click through.
The microsite hones in on the theme of focus making use of creative elements that carry through to all of its pages. A blur effect is used on the homepage that is altered via mouseover, and the same effect is present in all of the title bars on the inner pages. Other design elements include smooth transitions and and animations, paired with splashes of colour to bring information into focus and capture attention.
The microsite is designed to complement the Corporation’s traditional print report and its corresponding animated film.
The report’s content was written organically in both English & Arabic, conveying APICORP’s industry updates and detailing its technical topics across all sections of the report.
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