Brands through our lens

Client: APICORP – Arab Petroleum Investment Corporation

Project: Annual Report 2021

Role: Graphic Design / Content Writing / Development / Animation

Financial Institute Annual Report 2021

APICORP’s shift to clean energy has transformed its objectives, moulding the company’s future and towards progressive, agile and green energy solutions. This notion was carried through to the design of their annual report, showcasing energy in motion.

We created a series of modern, circular icons to convey APICORP’s key pillars in a fresh and modern way, capturing the sense of motion from clean energy such as wind turbines. Comprised of cool, soothing tones, the colour palette exudes a corporate yet progressive look and feel. The colour green is woven throughout the report, reinforcing APICORP’s focus on sustainability.

The report’s content was created organically in both English & Arabic, succinctly conveying technical topics and industry updates across all sections of the report.

Alongside the traditional print report, we created an interactive microsite to house the content online, allowing users to navigate & search the report smoothly. We also created an animated film, presenting the reports highlights in a dynamic & lively way.

Financial Institute Annual Report 2021
Financial Institute Annual Report 2021
Financial Institute Annual Report 2021
Financial Institute Annual Report 2021
Financial Institute Annual Report 2021
Financial Institute Annual Report 2021
Financial Institute Annual Report 2021
Financial Institute Annual Report 2021

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