Brands through our lens

Client: Tara

Project: Identity Design

Role: Graphic Design

Private Brand Identity Creation 2020

Tara is a mentoring organization focused on network cultivation for women. The branding was developed around the key attributes of the organization itself such as mentoring, growth, knowledge and networking, as well as the attributes of the women who aspire to become members of the organisation- strong, empowered, professional, intelligent, emboldened. These attributes are visualised in bold and tasteful colours splashed across the brand without hesitation. The logo is derived from the Sanskrit meaning of the word “Tara” which means “a shining star.” The shape symbolizes a meeting point, connecting many together and founding common grounds.

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