Client: Saba Consultants
Project: Covid-19 Supermarket Awareness Campaign
Role: Graphic Design
Shop Safer – A Covid-19 Awareness Campaign
The Covid-19 pandemic has greatly impacted consumer habits and routines. While the spread of the virus continued to gain ground, we created this informative campaign designed to nudge shoppers to adopt preventive attitudes and sanitization measures. Designed to be displayed in supermarkets, the posters feature simple instructions complemented by a friendly illustration. A large font size was selected for easy reading, and vibrant, catchy colours were applied to the graphics and background to grab shoppers’ attention while encouraging them to Shop Safer.
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