Content is information, written, audio/visual or interactive. It opens a dialogue between your business and your customers. It is information that benefits your customers. It is information that allows your customers to make more informed decisions that affect buying habits. It is a way that can bind your customer to you and inspire his or her loyalty.
Your customers becomes a part of your story. They become your brand champions. The right targeted content is powerful and essential now.
Simply put, Content Marketing is targeting the right content at the right audience to benefit your business.