"Design"
30 results found
Blog
Four Leadership Traits to Design the Future
The shift to digital, well underway before the pandemic but accelerated throughout, was balanced by redirecting the spotlight from tangible to soft skills.
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11 Design Trends That Will Boost Your Brand
If you’re looking to refresh or revamp the look of your feed or website and garner the attention your brand deserves, then these top design tips are definitely for you.
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Barbie Marketing Success: What You Can Learn From Their Strategy
It’s a Barbie World and we’re just living in it Since the first piece of Barbie marketing dropped in December 2022, the world has been painted with a pink brush & an anticipation for July 21st (or August 10th for us in the UAE!). Whether or not you’re interested in seeing the movie, you’ve definitely […]
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Top 10 Marketing Trends of 2021
From NFTs and decentralized finance to virtual concerts inside video games and computer-generated fashion, 2021 has been a time of continued digital transformation across industries as the world adapts to our new reality. Because of the rise in digitization and the lingering psychological effects of isolation, we continue to crave connection to people, brands, and […]
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Visual Trends of 2022
Design is evolving faster than ever before Just like fashion, graphic design trends come and go. (Even Jennifer Aniston’s famous Bob cut had an expiry date!) Hanging onto passé design trends can age your brand and make it seem less relevant and less credible, especially to the younger generation (who are more inclined to keep […]
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النشرة الإلكترونية: فوائدها، عناصرها، أسس نجاحها؟
اغتنم هذه الأداة الرائعة لإيصال رسالتك وخدماتك ومنتجاتك لكل شخص تهتم لأمره وهو أيضاً يهمه أمرك، كل ما تحتاجه هو نشرة الكترونية منتظمة ومصمّمة بإتقان تكون صلة الوصل بينك وبين عملائك
Blog
Social Commerce
The trillion-dollar industry your business could be missing out on You’re scrolling through Instagram and a handbag catches your eye. You flip through the carousel, browsing similar models by different designers. One handbag speaks to you, and you spend just a few seconds debating whether to buy it. You end up putting it in the […]
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How social media has shifted luxury branding
This week, we went to Dubai Watch Week where we spoke to luxury branding experts about the rise of social media how it transformed the way they connect with their customers.
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Blog: TikTok vs Snapchat for business
In the GCC, Gen Z and Millennials are highly influential, they have higher purchasing power than other regions, and they’re the ones who affect change. And guess where they’re spending most of their free time?
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Visibility of Awareness Campaigns and Accessibility of the Message.
An awareness campaign is only as strong as it is visible, and its intended audience can only benefit from the message so long as it is accessible, simple, relevant and repeatable. Our latest campaign promotes best practice advice for safely unpacking groceries and we chose the ultimate shopping partner to carry the message: the shopping bag.
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Taking Care of your Team During WFH
During this time of unprecedented stress, drop workflows and processes for a minute and focus on communicating with your employees. Check in on their emotional and physical wellbeing, maintain social connection, be present and available. Working from home during lockdown is a teaching moment, read our blog for our key takeaways.
Blog
2019: It’s a Wrap!
Overall, 2019 has been a win-win for us. We are very grateful for everything that came our way, and to all those who helped us win.
Case-study
Content Marketing Strategy
How we used social media to boost the online profile of UAE Moral Education and increase engagement with the program
Case-study
Inbound Marketing Strategy
Inbound marketing strategy – Gulf Specialized Work had limited online exposure, lack of relevant and dynamic content and a weak social media presence.
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A Beginner’s Guide to Native Advertising
Step by step guide to native advertising and how to make it work for your business
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IGTV Under the Microscope
Instagram’s newest feature is already proving to be a hit, opening up a host of new opportunities to be creative with videos.
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Do not miss these summer content ideas!
Find out how best to approach summer content and gain as much impetus as possible from this dynamic seasonal phenomenon
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How social media is dictating our content as a publishing house
New trends in social media are affecting the way marketers approach their work. See a list of what’s trending and how to approach this band of newcomer platforms.
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Social Media – Is It Here To Stay?
Has social media run out of steam or is it still a useful tool in promoting a brand’s online presence?
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How personal should your marketing be?
Personalisation can be a powerful tool in a brand’s marketing strategy but there are pitfalls to watch out for!
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Keeping Up With Fresh Content
Your website and its content is the gateway to effective lead attraction and conversion. Don’t ignore the importance of keeping content fresh and up-dated or your audience will soon lose interest.
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In 2018, Do Not Miss Out Again (like you did in 2017!)
In 2017, we explored how to grab the attention of your audience. But what does 2018 have in store for us? What direction is content heading to?
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Can Storytelling Boost Sales?
Applying the theory of storytelling to a marketing context may seem like trying to harness the impalpable. We know it increases website visits but how do you go about creating a story that will increase a company’s sales?
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What Your 2018 Inbound Marketing Budget Should Include
It’s time to plan your inbound marketing budget for next year. Read on to get the best budgeting tips for 2018!
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How Can Marketing Automation Increase Your ROI?
The ever-shifting nature of modern communications means that businesses simply have to stay ahead of the game to the best of their ability. Automated marketing software, when used to its full potential, is a company’s most efficient way to see an
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How To Maximise Reader’s Session Time on Your Website Pages
“Studies show that on average a reader leaves a website within 20 seconds.” So how does one capture a reader’s attention long enough for them to convert into prospects?
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Trendsformers
Trends drive waves of consumer purchasing decisions and are very useful tool in predicting the direction of new inventions, styles and opinion. Learn how to encompass them in your marketing strategy.
Blog
The Early Bird Gets the Worm
Occasion –based marketing offers an opportunity to link your brand with major public occasions. Start by identifying the moments when prospective buyers are more receptive to your marketing campaign.
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Come Out Ahead before Google Launches Mobile First Index
Most online searches now begin from a smartphone. Make sure your website is optimised for mobile use and protect your Google ranking.
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Trend Spotting: What’s Hot in Content Marketing in 2017
Don’t miss out on the bandwagon. Take a look at what’s new out there and see if the new vogues have a future role for your brand.