"content marketing"

79 results found

Content Marketing Strategy - UAE Moral Education

Case-study

Content Marketing Strategy

How we used social media to boost the online profile of UAE Moral Education and increase engagement with the program

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Content Marketing Trends You Don’t Want to Miss in 2019!

To stand out from the competition in 2019, these are the marketing trends which you need to know and work into your strategy!

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5 mistakes with content marketing and how you can avoid them!

“Strategy? What strategy?”: Here are the most persistent mistakes being made in content marketing and practical tips to avoid them

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What’s the Story with Content Marketing?

We all use stories in our everyday lives – to relate experiences, tell jokes, or teach others – so it makes sense that storytelling would be an essential part of doing business, too.

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3 Case Studies of Successful Content Marketing in Ramadan

Ramadan campaigns have always been something we love to work on, and here are three such campaigns that have proved successful for us!

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Is Content Marketing the Only Marketing Left?

It might not be the only marketing left but it is the only one worth doing at the moment and for the foreseeable future.

Content vs Traditional Marketing

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7 ways Content Marketing Beats Traditional Marketing!

A simple and informative infographic about Content Marketing vs Traditional Marketing.

54-billion-dollar-revenue

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6 Stats that Prove Content Marketing is the New Black

Content Marketing is your new best friend. The statistics speak for themselves. If in any doubt, take a look at the figures.

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Trend Spotting: What’s Hot in Content Marketing in 2017

Don’t miss out on the bandwagon. Take a look at what’s new out there and see if the new vogues have a future role for your brand.

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Why do you need Content Marketing?

Here are 5 very good reasons why your business needs Content Marketing!

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What is Content and Content Marketing?

Information that benefits your customers? How does that work?

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Top 10 Marketing Trends of 2021

From NFTs and decentralized finance to virtual concerts inside video games and computer-generated fashion, 2021 has been a time of continued digital transformation across industries as the world adapts to our new reality. Because of the rise in digitization and the lingering psychological effects of isolation, we continue to crave connection to people, brands, and […]

Six Marketing Trends to Power Through 2021

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Six Marketing Trends to Power Through 2021

Last year’s challenges pushed brands to adapt to a new normal and innovate in order to capture consumers’ attention. As we emerge from 2020 and with the year ahead hinting at comparable uncertainties, we can look at the past twelve months to anticipate certain marketing trends that will shape the industry for years to come.

Inbound marketing strategy - Gulf steel work had limited online exposure, lack of relevant and dynamic content and a weak social media presence.

Case-study

Inbound Marketing Strategy

Inbound marketing strategy – Gulf Specialized Work had limited online exposure, lack of relevant and dynamic content and a weak social media presence.

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Influencer Marketing: Busting the Myths

When it comes to influencer marketing and its effectiveness at generating leads and driving sales, do you know the fact from the fiction?

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Do not miss these summer content ideas!

Find out how best to approach summer content and gain as much impetus as possible from this dynamic seasonal phenomenon

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What is content scoring?

Content scoring is an excellent tool for maximising the effectiveness of your content. Check out these 5 points to see how you can optimize conversion opportunities through the strategic placement.

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How social media is dictating our content as a publishing house

New trends in social media are affecting the way marketers approach their work. See a list of what’s trending and how to approach this band of newcomer platforms.

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How engaging customers with effective content can help your business

When it comes to brand reputation, effective market placement, lead generation and eventually, sales volume, effective content is the jewel in the crown of any successful marketing strategy!

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How personal should your marketing be?

Personalisation can be a powerful tool in a brand’s marketing strategy but there are pitfalls to watch out for!

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5 Marketing Tips for Newly-Arrived Chinese Corporations in the UAE

Here are some great tips from Saba for companies starting out on their marketing journey

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Keeping Up With Fresh Content

Your website and its content is the gateway to effective lead attraction and conversion. Don’t ignore the importance of keeping content fresh and up-dated or your audience will soon lose interest.

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What Your 2018 Inbound Marketing Budget Should Include

It’s time to plan your inbound marketing budget for next year. Read on to get the best budgeting tips for 2018!

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How Can Marketing Automation Increase Your ROI?

The ever-shifting nature of modern communications means that businesses simply have to stay ahead of the game to the best of their ability. Automated marketing software, when used to its full potential, is a company’s most efficient way to see an

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The Best Automated Marketing Tools

Getting your product out into the market is not always an easy proposition. Automated Marketing software is how it’s done these days. Take a look at how you can save time and maximize your efforts to find and convert new potential clients, keep existing customers happy and grow your business.

Killbill

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A Dummy’s Guide to Writing Marketing Email

Personalised communications remain at the heart of all good business relationships. Learn how to approach Marketing Emails in order to make the most of their impact.

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The Bucket List Family – Inbound Marketing In The Most Natural Form

From University dropout to multi-millionaire and now full-time traveler; this is the story of Garrett Gee and his “Bucket List Family”.

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5 Marketing Trends for the MENA Region in 2017

Trends are the new key events that a business or brand must harness in order to thrive in the new digital world. The secret in in knowing how to spearhead them by knowing where to find them, how to adopt them and how to maximize their potential.

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The Evolution Of Content

Take a look at how much Marketing Content has changed in almost 300 years!

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Why is Content the Buzzword of the Moment?

Content Marketing has been around a long time. How it is presented and why is it new.

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Webcast on a Desert Island?

Webcast put in simple words is live broadcasting on the Web. What is it that you need to show the world – a hot topic media presentation, an exclusive interview, a live event, an announcement, or a product launch? Webcasting is the way to go.

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It’ll take more than just Wishin’ and Hopin’ (Ask Dusty!)

If you want to secure the lead of your dreams and keep them close forever more, it’s going to take more than Thinkin’ and Prayin’!

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What is Customer Profiling – How it can help your business

Profiling your ideal customer is a the best marketing strategy you can produce. Social data, demographics and personas will lead the way to new potential customers!

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Will your video self-destruct in 5 seconds or will it go viral?

Unsure about how to create videos your audience wants to watch? We’ve got 12 winning suggestions on how to ensure your videos capture their attention and go viral!

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In 2018, Do Not Miss Out Again (like you did in 2017!)

In 2017, we explored how to grab the attention of your audience. But what does 2018 have in store for us? What direction is content heading to?

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Manufacturers’ Guide to Social Media

Every business, regardless of industry, needs to reach out to its customer base and potential customer network with relevant and engaging content. The purpose of this content is to attract customers to the brand and enable the company to build a relationship with current and future clients. If you provide your customers with content they […]

content-marketing

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The 5 E’s-y Steps That Will Make Audiences Share What You Post

Creating great shareable content can be quite challenging. But do not despair! Here, we share with you 5 E’s-y steps to creating great content that your customers will want to share!

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Video is Still the King!

Are you still hesitating to indulge in video marketing? After all, it can be quite a dent in the wallet. However, social media has made things easier on everyone.

Market-Vs.-Content-Marketing-Research

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Dive Into Your Audience

It’s not enough to know your business inside out – you need to know your audience too. Find out why and how!

ENGAGEMENT

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Latest in Tech: Virtual Reality And How Savvy Marketers Can Use It

Marketers keep updating their techniques with the advent of new technology – so why not Virtual Reality?

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A Letter to Marketers: Reduce your budget for online ads in 2017

6 Reasons to stop making online ads – save your budget by following our tips!

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5 New Year Resolutions You Would Not Want to Break in 2017

If your marketing strategy has stalled, take a look at these 5 crucial tactics to put your brand back in the game!

أهمية كتابة المحتوى على لينكدإن للمدراء التنفيذيين

Arabic

كتابة المحتوى على لينكدإن للمدراء التنفيذيين

أهمية كتابة المحتوى على لينكدإن للمدراء التنفيذيين أظهرت الدراسات بأن 61 مليون مستخدم من أصل 500 مليون على لينكدإن هم مدراء تنفيذيون! وتحولت لينكدإن من منصة بحث عن عمل إلى منصة مهمة يتم فيها تبادل الخبرات، ونشر الأفكار الهامة في مجالات متعددة. فما هي كتابة المحتوى على لينكدإن؟ ما هي مزايا نشر المحتوى على لينكدإن […]

التسويق الوارد

Arabic

التسويق الوارد؟ هذه هي أهم 5 مواقع لاحترافه

جمعنا لكم اليوم أهم المواقع الإلكترونية التي يمكنها مساعدتكم في تعلم مبادئ التسويق الوارد Inbound Marketing، ولكل من هذه المواقع مزاياها وحكاياتها التي ستضيف لك خبرة جديدة ومعلومة جديدة كل يوم. إقرأ أيضاً: استراتيجية التسويق الوارد: ماهي؟ فوائدها، أدواتها وعيوبها أهم مواقع التسويق الوارد مواقع عالمية تعلمك كل أسرار التسويق الوارد سواءً كنت مبتدئاً في […]

digital transformation

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The Rise of Digital Transformation

What is Digital Transformation? When you hear ‘digital transformation’, what pops into your mind? Maybe glowing green binary codes that rain down from the night sky and transform people into avatars? Maybe the interconnected back end of a complex computer network? Although ‘digital’ is the vehicle, ‘digital transformation’ is much more human than you would […]

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النشرة الإلكترونية: فوائدها، عناصرها، أسس نجاحها؟

اغتنم هذه الأداة الرائعة لإيصال رسالتك وخدماتك ومنتجاتك لكل شخص تهتم لأمره وهو أيضاً يهمه أمرك، كل ما تحتاجه هو نشرة الكترونية منتظمة ومصمّمة بإتقان تكون صلة الوصل بينك وبين عملائك

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Social Commerce 

The trillion-dollar industry your business could be missing out on  You’re scrolling through Instagram and a handbag catches your eye. You flip through the carousel, browsing similar models by different designers. One handbag speaks to you, and you spend just a few seconds debating whether to buy it. You end up putting it in the […]

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ميتافيرس: ما هو؟ وهل يمكن توظيفه في التسويق الالكتروني؟

سمعنا في الآونة الأخيرة الكثير عن مصطلح ميتافيرس أو العالم الافتراضي، فما هو؟ وما هي فوائد الميتافيرس في التسويق الالكتروني؟ وما هو موعد انطلاق ميتافيرس الحقيقي؟ هل يوجد أمثلة توضيحية عن الميتافيرس على أرض الواقع؟ جميع هذه التساؤلات تجدون إجاباتها في السطور التالية. ما هو الميتافيرس أو العالم الافتراضي؟ يستخدم هذا المصطلح لوصف عالم افتراضي […]

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Why Brand Experiences are More Important Than Ever

Every day we’re overloaded with in-your-face advertising, nonstop social chatter, targeted marketing, and unsolicited advice. What we all crave, is connection. This has become increasingly important, especially following the period of isolation many of us faced during the pandemic. Even pre-pandemic, people opted for experiences over material items, particularly among Millennials and Gen Zers.Today’s consumers […]

أسس استخدام استراتيجيات التسويق الوارد

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أسس استخدام استراتيجيات التسويق الوارد

يعتمد نجاح inbound marketing بالعربي التسويق الوارد على خطة تسويقية واضحة يتم العمل عليها، ولذا فقد وضع فريق HubSpot، مؤسسي التسويق الوارد 3 استراتيجيات للتسويق الوارد بناءً على مراحل دورة حياة المشتري ومختلف مراحل نمو الشركات، سوف نتطرق لها اليوم، كما سوف نطرح حالة عملية عن تطبيق هذه الاستراتيجية، عمل عليها مع موقع الكتروني لشركة عالمية.

How social media has shifted luxury branding

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How social media has shifted luxury branding

This week, we went to Dubai Watch Week where we spoke to luxury branding experts about the rise of social media how it transformed the way they connect with their customers.

Tiktok vs Snapchat

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Blog: TikTok vs Snapchat for business

In the GCC, Gen Z and Millennials are highly influential, they have higher purchasing power than other regions, and they’re the ones who affect change. And guess where they’re spending most of their free time?

Inbound Marketing

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استراتيجية التسويق الوارد: ماهي؟ فوائدها، أدواتها وعيوبها

في خضم المنافسة الشديدة واللوغاريتمات المتغيرة باستمرار يبحث العملاء عن منهجية تسويق شاملة ومضمونة النتائج على المدى الطويل، ولأننا نبحث دوماً عن أفضل وأحدث طرق التسويق، فلم نجد أفضل من inbound marketing بالعربي التسويق الوارد، لكي نتخذه استراتيجية هامة للتسويق لعملائنا في مؤسسة صبا للاستشارات.

SEO

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Mastering Search Engine Optimisation (SEO)

If you are attempting to gain traffic using SEO and are not achieving your targeted website traffic, you have either not come up with the right customer search queries that fuel traffic to your site, or your SEO is not properly set up.

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A Beginner’s Guide to Native Advertising

Step by step guide to native advertising and how to make it work for your business

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Will Chinese Film Week Bring More Good Stories?

As the UAE continues to extend lines to encourage the exchange of goods and services with China, a Chinese film festival comes to town. Reversely, a huge opportunity exists for GCC and Chinese companies to reach audiences by producing content in Mandarin.

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IGTV Under the Microscope

Instagram’s newest feature is already proving to be a hit, opening up a host of new opportunities to be creative with videos.

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Google and the Knowledge Graph: A Guide to Ranking Highly in 2018

What does it take to be one step ahead of Google’s algorithm? Find out how you can maintain your place at the top of the results page!

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Why you should start a blog right now

Check out 5 important reasons why you should start a blog right now!

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Social Media – Is It Here To Stay?

Has social media run out of steam or is it still a useful tool in promoting a brand’s online presence?

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Unrequited love: How can I get the client to notice me?

Saba suggests trying some strategic inbound marketing to help the reader get luckier in love this Valentine’s Day

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Can Storytelling Boost Sales?

Applying the theory of storytelling to a marketing context may seem like trying to harness the impalpable. We know it increases website visits but how do you go about creating a story that will increase a company’s sales?

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How Often Should I Post on Social Media?

You’ve been wondering how many times should you post on social media to increase your audience engagement – wonder no more. Read on to get the best posting tips for every social media platform!

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What if They Ignore My Email?

Email as a marketing tool is a serious business and must be optimized if you don’t want your emails to remain unopened. We have a few tips to help you turn an email campaign around and boost your Open Rate.

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15 Easy Moves to Make Your Website Stand Out

If you need your website to stand out and pull in more visitors, apply the following 15 easy moves and see what a difference it makes to your traffic!

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How To Maximise Reader’s Session Time on Your Website Pages

“Studies show that on average a reader leaves a website within 20 seconds.” So how does one capture a reader’s attention long enough for them to convert into prospects?

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Why Does Manufacturing Have Such a Bad Reputation?

Public perception of an industry is reflected in the story it tells about itself. Simply having a presence on the web isn’t enough to alter the awareness of what who you are and what you do.

Insta-Blog-Dos

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Insta-Do’s and Insta-Don’ts!

Learn the right way to maximize the positive effects of Instagram on your brand.

Trendsformers

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Trendsformers

Trends drive waves of consumer purchasing decisions and are very useful tool in predicting the direction of new inventions, styles and opinion. Learn how to encompass them in your marketing strategy.

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The Early Bird Gets the Worm

Occasion –based marketing offers an opportunity to link your brand with major public occasions. Start by identifying the moments when prospective buyers are more receptive to your marketing campaign.

In Brands we trust copy

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In Brands We Trust

With the war between real news and fake news rampaging on and on, consumers are looking for transparency and trust. Be sure to be the one to grant them that.

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5 Reasons Why You Need To Tell Riveting Corporate Stories

Follow our tips on why you should be putting out great content that will work for you, and get you the love you deserve!

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What you should know about SEO today

Why isn’t your SEO ever where you want it to be? It’s no longer just about words – it’s about the quality of your content as well, along with other things.

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The 2.8-billion opportunity

No, not dollars – we’re talking about the number of active social media users worldwide.

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Trump is the Uber of US Presidents

Define your public, listen to and identify their needs then focus on communicating your engagement with them and they will take you right to the top!

why do brands need to start a conversation with their customers - repurpose

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Why do brands need to start a conversation with their customers?

Customers want to be heard by, listened to and acknowledged by their favorite brands. By engaging in a conversation with your followers, you bring them into the fold and you put them exactly where they want to be.